MIND Campaign
Mind, a mental health charity, launched a new campaign focused on teenage mental health, emphasizing the theme of connection. The project required the creation of a cohesive visual style to be featured in an animated short film. This involved developing an illustration system that included icons, characters, and assets, all working seamlessly across various media.
Central to the campaign was creating the main campaign artwork, a hero image designed to capture attention and encourage viewers to learn more about the campaign. This hero image was used in various formats, such as a lead banner and large format poster, integrating illustrated elements, typography, and characters to convey the core message of connection in teenage mental health.
In addition to the hero image, three supporting spot illustrations featuring similar illustrated elements were needed. These illustrations complemented the hero image and were used across different platforms to reinforce the campaign's message.
The visual style was adaptable for social media posts, print advertising, reports, supporters' packs, downloadable resources, and merchandise. Ensuring consistency and impact across all these applications was crucial to maintaining the campaign's message and visual identity.
